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Retention: Effective Communications

Honors List Recognition Letter for Part-Time Students (Adobe Acrobat File)
This Best Practice of Stanly Community College involves mailing a congratulatory letter to part-time students who have maintained a 3.50 G.P.A.

Enrollment and Student Services Comprehensive Assessment Process
A Best Practice from Central Piedmont Community College, the assessment process is part of a commitment to placing learning at the core of every effort at the college. As a co-curricular unit of the college, the Enrollment and Student Services (ESS) area has spent the past year redefining its role in a learning college environment. Historically its assessment processes have focused primarily on student satisfaction with services; however, the new assessment process incorporates not only program outcomes, but learning outcomes as well.

Family Educational Rights & Privacy Act (FERPA)
This website provides information on the law that ensures the privacy of student records.

The University of Texas at San Antonio's Report on Customer Service 2006 (Word File)
UTSA's primary external "customers" are its 27,000+ students. To gather information from the students about their experiences, the institution administered several customer satisfaction surveys focused on the quality of: education received, student services; auxiliary services; fiscal services; webpages; and university police. The improvements made in response to the survey are outlined in this report.

"Celebration Highlights GW's Customer Service"
This brief article by Zak M. Smith describes a weeklong celebration of customer service at George Washington University, culminating in awards given to individuals and departments based on nominations from the GWU community.

"A Mickey Mouse Approach to Customer Service"
Paige Booth, Vice President of Marketing, St. Edward's University (TX) and her marketing team—which functions as an internal marketing agency— participated in a professional development seminar at the Disney Institute. As this article explains, the team learned that everything students encounter on campus conveys a message about the institution.

Engaging the "Social Networking" Generation (Adobe Acrobat File)
This monograph from Noel-Levitz, Inc., although directed at student recruitment practices, has implications for student communication aimed at retention. In order to communicate with students, student development services personnel need to recognize the growing importance of electronic social networking.

Ten Tips to a Successful Website Redesign
While you may not be directly responsible for how your institution's website looks and functions, you may sit on a committee that is charged with reviewing proposed changes and updates. This article by Karine Joly, Editor of CollegeWebEditor.com, provides an overview of what you should look for and also a list of pitfalls to avoid.

Mind Tools on Active Listening (Adobe Acrobat File)
This 4-part monograph by Kellie Fowler on good communication skills includes the following sections: Hear the Message; Remove the Barriers and Hear the Words; Listen, Learn, Achieve; and Listen and Improve Your Performance.

Ten Tips for Effective E-mail
This short article by Ellen Dowling, Ph.D (published by MindTools), contains simple suggestions for communicating clearly via e-mail.

North Harris College (TX) Podcasts
In these audio podcasts, real students, faculty, and staff share their experiences about life at North Harris College as well as useful information about services and programs.

Butte College (CA) Chronicles
This combination audio podcast and blog allows students to subscribe to syndicated content and to respond by posting comments and questions about the content on a weblog.

Folson Lake College (CA) Podcasts
These podcasts cover topics like financial aid, registration, upcoming events, the multi-cultural club, and more.

Incorporating Appreciative Inquiry into Academic Advising
This article by Jennifer Bloom, Adjunct Associate Professor, Educational Organization & Leadership, University of Illinois at Urbana-Champaign, offers a brief introduction to Appreciative Inquiry and how it can be used to help students develop a positive view of their future during the advising process.